Crystallize your internationalization strategy and know your customers
March 13, 2018 @Oulu
The main questions of the day:
• Product-market strategy: what do you sell and to whom?
• Competitive advantage: what are your assets compared to other actors in the field?
• Customer benefit: why is your solution the best for the domestic or target market?
• Communication and brand building: elevator pitch, digital marketing and credibility
Internationalization experts of the day:
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